Identity Guidelines: Big Bear Alpine Zoo
9 x 11 in. (Identity guideline book)
11 x 9 in. (Letter)
4 x 9.25 in. (Envelop)
3.5 x 2 in. (Business Card)
3.5 x 2 in. (Membership Card)
The project is to recreate a logo and stationery set for the museum. Create additional tactics as part of the museum brand identity. The additional materials should stay consistent with the brand brief statement that Dennis the institution’s purpose and vision. Apply the logo to each piece to create a uniform system that is distinctive and interesting. The creative should directly react the culture and personality of your brand and distinguish it from other museum institutions.